Concept, art direction and styling. In this series – shot in collaboration with friend and photographer Sian Fay – I muse on how often we use food metaphors to insult the parts of our bodies that we don’t love… Jelly Belly, Bubble Butt, Turkey Neck etc, and ask: what if we could reclaim these insults, take out the snap of cruelty, by making them sexy as fuck?

Art direction and styling for organic skincare brand, Works. Shot by Sian Fay.

Concept, art direction and styling for women’s pleasure brand, My Ilo. Shot by Sian Fay.

Concept, art direction & styling for this feminist disco extravaganza, with friend and photographer Benito Martin.

I had wanted to explore the strange adage “beauty is pain” for some time. When my friend (and genius photographer) Sian Fay mentioned she was keen to play with mirrors, I knew we were likely to end up somewhere a bit uncomfortable.

I wanted to create a series that looked, in close up, at the products that we (women in particular) are pushed by capitalism/the patriarchy, with the promise they will make us more desirable (read: more lovable). The very products that appear sugar-sweet on the surface (so much saccharine pink!) but on closer examination, bear a remarkable resemblance to instruments of torture.

Art direction and styling for Real Living Magazine, shot by James Tolich.

Concept, art direction and styling. A series shot with Noel Mclaughlin that examines the way we harness (and too often exploit) nature for our own benifit.

Concept, art direction and styling. Shot by James Deck.

a collaboration with phototographer Sian Fay and client Gonzo Vino.

a selection of interiors decorated and styled for my friends at Studio Trio